SINGULAR SWEETNESS

The message on each Southland Reserve label outlines the qualities of Glass Brothers that make the line far more than simply a brand

Glass Brothers belongs to Southland, it has been a part of most of the province’s kitchens and breakfast tables for three quarters of a century

That hasn’t been due to saturation marketing or hard-sell advertising – Southlanders aren’t easy people to fool with soft soap, spin or old flannel

The product earned its place in the hearts of the region for consistent taste, texture and satisfaction, year after year after year

The place-proud brand reflects the ownership Southlanders have always taken over the product, and recognises some of the many qualities of the region and its people… intense summer sunshine, generous shoulder-season moisture and hard graft

The sub-brands - Clarity Dark, Dewy Pale and Keeper’s Ladle – revolutionise the world’s approach to honey labelling, honouring the Manuka, Kamahi and Clover behind the products for their qualities rather than their simple existence

Glass Brothers is the first company to take this step and offer customers the opportunity to select and appreciate their honey in the same way they would a fine wine